Privacy Policy

Last Updated: October 26, 2025

At ShelfCoach ("we," "our," or "us"), we take your health data seriously. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application and website.

1. Information We Collect

  • Personal Health Information: To provide safety scores, we collect data regarding your allergies, dietary restrictions (e.g., Keto, Vegan), and health goals.
  • Camera and Image Data: We access your device's camera to scan barcodes and product labels. Images are processed to extract text for analysis.
  • Location Data: To power the "Smart Locator" feature, we collect your precise or approximate location to find nearby grocery inventory and pricing.
  • Usage Data: We track how you interact with the app to improve our AI models and user experience.

2. How We Use Your Data

We use your data strictly to facilitate the App's core functionality:

  • AI Analysis: Your dietary preferences are cross-referenced with ingredient lists to generate safety scores.
  • Inventory Mapping: Your location is used solely to display relevant stores and stock levels.
  • Account Management: To maintain your preferences across devices.

3. AI & Data Processing

ShelfCoach utilizes Artificial Intelligence to interpret ingredient labels. While we strive for accuracy, AI processing is probabilistic. Data submitted for analysis (e.g., product text) may be processed by third-party LLM (Large Language Model) providers strictly for the purpose of generating results. We do not sell your health data to advertisers.

4. Data Storage & Security

We employ industry-standard encryption (SSL/TLS) for data in transit and at rest. However, no method of transmission over the internet is 100% secure. You are responsible for maintaining the confidentiality of your login credentials.

5. Third-Party Services

We may share data with the following types of third-party service providers:

  • Cloud Hosting: (e.g., Firebase, Google Cloud) for infrastructure.
  • Map Services: To display store locations.
  • Analytics: To understand app performance (aggregated, anonymized data).

6. Your Rights (GDPR & CCPA)

Depending on your location, you have the right to:

  • Access the personal data we hold about you.
  • Request deletion of your account and data.
  • Opt-out of location tracking via your device settings.

7. Contact Us

If you have questions about this policy or your data, please contact us at:

contact@shelfcoach.com